(01)
Mobile App
© 2026
(01)
Mobile App
Scene
Garments live inside full-bleed photography, found the way you notice a coat in someone's holiday photo, not listed on a shelf.
Cue
A two-line whisper surfaces first, a mood and a material. Name and price arrive only on tap. Description becomes discovery.
Concierge
Any piece opens a conversation. Sizing, stock and styling answered in the same gesture that found it.
Introduction
Luxurycommerceonlinemostlyborrowsthesupermarket:agridoftiles,afilterbycategory,aprice.Thisconceptaskswhatbrowsingfeelslikewhenclothingstaysinsidetheworlditwasshotin.YoumovebymoodratherthanSKU,readapiecebyasinglecuebeforeitsnameorprice,andaskquestionsinthesametap.TheaimwasanappthatreadslikeaLoeweeditorial,withcheckoutunderneath.
Outcome
ALoeweappconceptspanningonboardingtocheckout.Amoodfeed,filteredbyCoast,GardenandCity,setsgarmentsinsidefull-bleedphotography,eachmarkedbyatwo-linecuethatopenstomaterial,a360viewandprice.Abuilt-inconciergeanswerssizingandstockwithoutleavingthepiece,andofferssimilaritemswhensomethinghassoldout.Discovery,conversationandcheckoutrunasonecontinuousgesture.
(Client)
LOEWE (Concept)
(Year)
(©26)
(Services)
Figma, Adobe Photoshop
Reflection
Thehardestcallwashowmuchtoholdback.Leadingwithacueinsteadofanameandpricekeepsthesceneintact,butitasksshopperstotrusttheappbeforeittellsthemwhatapieceis.Moodnavigationcarriedthesametension:Coast,GardenandCityfeltrightintesting,yetsomeusersstillreachedforaplaincategorylist.Theconceptholdsitsnerveonatmosphere.Givenmoretime,Iwouldpressure-testthefallbackforshopperswhoarriveknowingexactlywhattheywant.
Introduction
Luxurycommerceonlinemostlyborrowsthesupermarket:agridoftiles,afilterbycategory,aprice.Thisconceptaskswhatbrowsingfeelslikewhenclothingstaysinsidetheworlditwasshotin.YoumovebymoodratherthanSKU,readapiecebyasinglecuebeforeitsnameorprice,andaskquestionsinthesametap.TheaimwasanappthatreadslikeaLoeweeditorial,withcheckoutunderneath.
Outcome
ALoeweappconceptspanningonboardingtocheckout.Amoodfeed,filteredbyCoast,GardenandCity,setsgarmentsinsidefull-bleedphotography,eachmarkedbyatwo-linecuethatopenstomaterial,a360viewandprice.Abuilt-inconciergeanswerssizingandstockwithoutleavingthepiece,andofferssimilaritemswhensomethinghassoldout.Discovery,conversationandcheckoutrunasonecontinuousgesture.
(Client)
LOEWE (Concept)
(Year)
(©26)
(Services)
Figma, Adobe Photoshop
Reflection
Thehardestcallwashowmuchtoholdback.Leadingwithacueinsteadofanameandpricekeepsthesceneintact,butitasksshopperstotrusttheappbeforeittellsthemwhatapieceis.Moodnavigationcarriedthesametension:Coast,GardenandCityfeltrightintesting,yetsomeusersstillreachedforaplaincategorylist.Theconceptholdsitsnerveonatmosphere.Givenmoretime,Iwouldpressure-testthefallbackforshopperswhoarriveknowingexactlywhattheywant.
Introduction
Luxurycommerceonlinemostlyborrowsthesupermarket:agridoftiles,afilterbycategory,aprice.Thisconceptaskswhatbrowsingfeelslikewhenclothingstaysinsidetheworlditwasshotin.YoumovebymoodratherthanSKU,readapiecebyasinglecuebeforeitsnameorprice,andaskquestionsinthesametap.TheaimwasanappthatreadslikeaLoeweeditorial,withcheckoutunderneath.
Outcome
ALoeweappconceptspanningonboardingtocheckout.Amoodfeed,filteredbyCoast,GardenandCity,setsgarmentsinsidefull-bleedphotography,eachmarkedbyatwo-linecuethatopenstomaterial,a360viewandprice.Abuilt-inconciergeanswerssizingandstockwithoutleavingthepiece,andofferssimilaritemswhensomethinghassoldout.Discovery,conversationandcheckoutrunasonecontinuousgesture.
(Client)
LOEWE (Concept)
(Year)
(©26)
(Tools)
Figma, Adobe Photoshop
Reflection
Thehardestcallwashowmuchtoholdback.Leadingwithacueinsteadofanameandpricekeepsthesceneintact,butitasksshopperstotrusttheappbeforeittellsthemwhatapieceis.Moodnavigationcarriedthesametension:Coast,GardenandCityfeltrightintesting,yetsomeusersstillreachedforaplaincategorylist.Theconceptholdsitsnerveonatmosphere.Givenmoretime,Iwouldpressure-testthefallbackforshopperswhoarriveknowingexactlywhattheywant.